Our Approach to Natural Flavors

At ViCera, we use all non-GMO, non-synthetic natural flavors across our product line. We believe in full transparency about what goes into our products and why.

What Are Natural Flavors?

The term "natural flavors" is an FDA-defined category that refers to flavoring substances derived from real food sources - such as fruits, vegetables, herbs, spices, and other plant or animal materials. By regulation, the term "natural flavors" was originally intended to protect proprietary formulations, much like a recipe. It allows brands to use real, food-derived flavoring without having to disclose the exact combination that makes their product taste the way it does.

Why Do Some People Have Concerns?

Unfortunately, some companies in the supplement and food industry use the "natural flavors" label as a catch-all to include ingredients that consumers might not expect or want. This has created understandable skepticism around the term. At ViCera, we understand this concern, and we want to be clear about what our natural flavors are and are not.

ViCera's Natural Flavors Standards

• All of our natural flavors are non-GMO.
• All of our natural flavors are non-synthetic.
• We do not use the natural flavors designation to hide unwanted ingredients.
• Our flavoring is derived from real food sources and is consistent with the quality standards we hold for every ingredient in our products.

Why We Use the Term

We use the "natural flavors" designation on our labels because it is the proper FDA regulatory term for the type of flavoring we use. The term exists to protect formulations - not to obscure what is in a product. We stand behind every ingredient in our products and are happy to answer any questions about what goes into them.

Need Help?

If you have questions about any of our products, contact us and we'll be happy to help.